The Brand

Powered by Nature.

A brand inspired by positive outlooks and extraordinary movements.

At Palm Culture, we live and thrive on travel, adventure and exploring our beautiful planet. Heavily influenced by both watersports culture and the nomad lifestyle, our mission is to supply the link between high-quality performance and the surf-skate scene.

Clothing has always been at the core of our brand. We produce garments that meet riders’ technical needs, without skimping on comfort or style.

More recently, we’ve been branching out. We noticed that the UK watersports calendar was seriously lacking events where different universities can get together to compete, have a laugh and get to know each other. We think you all deserve better, so we set up Palm Culture Events to provide new events, competitions and opportunities to the Surf, Windsurf, Kitesurf, Wakeboarding and Skate clubs across the country.

This brand is for the crew out there having a sick time and killing it.

We invite you to get on board and share our dream. Life is short, so keep it real legends.

The Team
Adam Jones
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Adam has spent five summers working as a windsurfing and sailing instructor in various locations across Greece. When he’s not riding the mountains or the ocean, Adam works on manufacturing our boards, designing and printing all our fresh clothing and growing the company full time.

Adam’s passion for creating and designing, alongside his love for all things active and outdoors, led him to found Palm Culture. His vision was to produce high-quality garments using innovative new fabrics that are perfect for steamy summer and chilly winter sessions. And that’s just what he’s done.  

Founder | Designer
Hugo Taylor
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Hugo is passionate about preserving the environments in which he is so lucky to work and play. 

He supports this mission by helping people to understand the bigger picture behind the water sports world, including the need to clean up the ocean.

With a background in events, photography, and videography, he is at the forefront for Palm Culture Events.

Events Manager
Indie Hambloch
Social Media Manager
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As well as Palm Culture's Social Media Manager, Indie is a Lifestyle Content Creator and Photographer based in Brighton. Growing up surfing, windsurfing and skating, she spends most of her time chasing the sun and swell in a little emerald van.

Indie is also one half of the incredible lifestyle content agency duo team

 Wild & West Media.

Tobias Mantaray
Event Photographer
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Specialising in photography, videography and editing, Tobias has developed a unique style which has been influenced by nature. 


Initially shooting for our Summer 2021 collection, he has joined the team on numerous occasions shooting the brand's events and university competition days.

Tobias' other incredible photography can be viewed on his website.