Set Up Kite

Our Path to Sustainability

The ocean has a little (ok huge) piece of our heart.

Over the years it has given us countless opportunities to explore, grow, learn, work and play. We want our children, and their children, and their children to be able to fall in love with The Big Deep Blue too.


But it’s about more than that. Humanity depends on the ocean. It provides 50% of our oxygen. It is a source of food and medicine. It creates millions of jobs. It regulates our climate. There’s no hope of having a healthy planet without a healthy ocean.


We know that we can’t be true watersports enthusiasts without doing our bit to support a more sustainable future…


Sustainable Materials

All of our standard tees are made from 100% organic cotton.

What difference does that make?


Well, first up cotton is made from a plant, so grows naturally and biodegrades naturally. Secondly, we only use cotton that has been certified by the Global Organic Textile Standard (GOTS). This means it has been grown without chemical pesticides or fertilisers, minimising harm to the surrounding environment. GOTS also protects the health and wellbeing of farmers and factory workers in the supply chain, so is better for people as well as planet.


The rest of our tees, along with our hoodies and sweatshirts, are made from recycled polyester or other sustainable materials such as Modal® (a cellulose-based fabric). Opting for recycled polyester rather than virgin polyester helps tackle plastic waste and means less energy is required in the manufacturing process.


Our technical garments are produced in premises that are certified by the Worldwide Responsible Accredited Production (WRAP) standard or members of the Business Social Compliance Initiative (BSCI). These groups ensure safe, ethical and environmentally responsible work-places.

Screen Printing

In-House Printing

The majority of our garments are printed and packaged by us right here in the UK, helping to reduce waste and air miles.


Our balance boards are all handmade in-house too. They are made from responsibly sourced wood, which is certified by either the Forest Stewardship Council (FSC®) or the Programme for the Endorsement of Forest Certification (PEFC). The wood is proven to have come from a sustainable or recycled source.

Built To Last

1 in 5 garments produced globally reaches landfill having not even been worn once. How crazy is that?! That’s a huge amount of clothing sitting in the ground, contributing to waste and giving off harmful emissions as it breaks down.


Our clothing is comfortable and stylish, featuring fresh designs that you will want to wear again and again. When you do, the clothing can take it. All of our garments are designed with the watersports lifestyle in mind, made from high quality materials that will protect you from the elements. In fact, we only use ‘ring-spun’ cotton, where the yarn has been through an extra stage of spinning. This makes the fibres finer and more closely packed, and means the finished fabric is smoother, softer and more resilient.


Eco-friendly Packaging

The bag that your Palm Culture gear arrived in might look like plastic. But don’t be fooled – it’s actually sugar cane! Sugar cane grows naturally and absorbs carbon dioxide in the process, helping to reduce emissions. Plus, our sugar cane is grown on reclaimed wasteland, so avoids disrupting local forests.


Our packaging is 100% recyclable, so remember to pop it in your recycling bin so it can be repurposed into something else!


The Ocean CleanUp

The Ocean CleanUp is a non-profit organisation consisting of 80+ scientists, engineers and researchers. They conduct large-scale research to better understand the properties and dynamics of plastic pollution. Then they use this knowledge to develop cutting-edge new technologies that remove polluting plastic at a fraction of the speed and cost of traditional methods. The charity aims to have reduced floating ocean plastic by 90% by 2040.


For every balance board purchased, we donate £1.50 to The Ocean CleanUp. Our Summer 2021 range is supporting this incredible charity too, check out the drop here!